In this practical workshop participants will discover the basics of marketing and promotion, and leave with insights they can apply immediately.
The session will cover
- Dos and Don’ts of social media marketing (Twitter, Facebook and Instagram)
- How to develop a long-term blogging strategy to build your community
- Shortcuts to creating stunning media: videos, graphics and podcasts.
The workshop is suitable for those who already have a media presence online and/or an understanding of the technology. A handout will be provided to take away.
Claire Trévien is the author of Guardian First Book Award longlisted The Shipwrecked House (Penned in the Margins, 2013), and Astéronymes (Penned in the Margins, 2016). She founded Sabotage Reviews in 2010 and runs its annual Saboteur Awards. In 2016, she was shortlisted for ‘Marketer of the Year’ at the CIM Marketing Excellence Awards